This week on the Boxoffice podcast, presented by Irwin Seating, co-hosts Daniel Loria, Rebecca Pahle, and Chad Kennerk recap the opening weekend of Lionsgate’s Now You See Me, Now You Don’t and forecast the November 21st release of Universal’s Wicked: For Good. In the feature segment, Rebecca speaks with Greg Heckmann, the director of marketing for Maya Cinemas, about key initiatives including the chain’s Young Cinema Professionals workshop.

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What to Listen For

00:00 Intro 

01:00 What the Maya Interview Covers

02:00 Weekend Box Office: Frankenstein, Running Man, NYSM 3

03:24 Oscar Isaac’s Ska Band & Frankenstein Reactions

06:59 Running Man Review & Performance

07:49 Now You See Me 3: Strong Opening & Franchise Strength

09:35 Wicked For Good Tracking: Baseline 135M

10:40 UK & US Presales Break Records

11:58 High-End Forecast: 180M–210M Possibility

14:05 Expected Range: 145M–175M Opening Weekend

15:10 Why Many Viewers Will Wait for PLF on Thanksgiving

16:57 Behind the Scenes: New Songs & Expanded Story

17:35 Wicked as a Cultural Holiday Event

19:55 Economic Strain & Moviegoing as the Affordable Alternative

21:58 Why Theaters Still Offer the Best Value for Families

22:40 2025 Thanksgiving Outlook: Narnia’s IMAX Exclusivity

24:00 Should Wicked Become a Holiday Double-Feature Tradition?

25:25 Harkins Re-Release Success Story

26:00 Transition to Feature Interview

27:00 Interview: Maya’s New Young Cinema Professionals Program

29:15 Maya’s Community & Holiday Food Bank Initiatives

31:00 Why Investing in Young Workers Matters

33:20 How Pandemic & Strikes Affected Youth Entry into Exhibition

35:10 Anime & Event Titles Bringing Younger Audiences Back

36:00 Sending Young Cinema Workers to the CinemaCon Fall Summit

38:40 First Impressions from the Selected Participants

41:10 Plans to Expand the Program Next Year